I have a passion for solving business challenges and helping organizations get the most out of their team, products, and brands. I will leverage my 20 years of experience at P&G, Abbott, and IBM Consulting to understand your business, the current situation, and help build a plan to drive your results. With Brand KBD, LLC, I have worked with Fortune 500 clients, small startups, billion-dollar brands and billion-dollar startups.

Approach

First and foremost, I want to understand your objectives, goals, and your business. I then go through a process to understand your Key Business Drivers (KBD). Your drivers could be in-store, out of store, word of mouth, digital, endorsement, B2B or other. Identifying the 3-4 KBD's that are most important to your target audience will allow you to focus resources on the most critical activities. They are unique to each business, brand, and product - they are the "key" to achieving your desired business results. Many companies are unsure which activities are most the important drivers of trial, repeat, and/or loyalty. The KBD approach will identify the most important drivers and allow you to confidently move money to these activities to achieve your business goals.

Areas of Expertise:

Marketing and strategy
Target consumer/customer identification
Brand/product management
Brand/product equity and positioning
New product testing, concept development and volume forecasting
Business analysis – Key Business Drivers – of awareness, trial, and repeat
Customer strategy, in-store marketing, and retail/e-comm planning
Conducting an annual business review and/or annual marketing planning
Marketing research plans (qual and quant) to help identify and understand the above

I look forward to learning more about your business, please click the link below to connect.

Connect

Training

“We engaged Steve for a brand positioning project where he empowered the internal and agency partner teams to rethink our consumer target and brand positioning. I recommend Steve for any consumer insight and brand management project that requires fresh thinking and teamwork. If you’re stuck, I’m pretty sure Steve can get you unstuck.”

Sara Engber, Vice President Retail, Chinet Brand

"Steve is an experienced, innovative, savvy marketing executive who helped SafeWhite by providing excellent input and insights into our respective market segments and helped us establish valuable relationships with several of the world's leading consumer brands. I would highly recommend him to anyone looking for strong CPG marketing consulting or advisory board services."

R. Shealy, CEO

“Steve and Brand KBD bring a very structured and disciplined approach to developing brand strategy. Steve's thinking and recommendations are always data based and strategically sound. Steve and his firm will help you build a stronger brand by focusing on the core fundamentals of brand building. Steve has helped us build a foundation for the Cruise brand which will improve our marketing effectiveness in 2019 and beyond. "

Lucas Watson, Chief Marketing Officer, Cruise Automation

“Steve did a terrific job for us – he developed the customer and market strategy, analyzed our competitors, and developed the pricing, business model, and volume forecast for our market entry. He has a unique approach that truly gets to the key drivers of our business – would highly recommend him for any type of marketing and strategy work”

R. Sears, CEO, Sight4All

“Steve did an excellent job for us in developing a consumer facing strategy for our business…he developed a strong understanding of our business, in a very short amount of time, and led the strategy development and go to market plan for our customers.”

CONSULTING