Steve Robinson
President and Founder
I started Brand KBD because I have a passion for solving problems and training others. I have worked with Fortune 200 clients, small startups, billion-dollar brands, and billion-dollar startups. My areas of expertise include strategy, brand/product management and positioning, product and commercial innovation, P&L delivery, primary research, healthcare sales aids, and shopper and e-commerce marketing. Prior to Brand KBD, LLC:
Procter & Gamble (14 years)
Marketing Director in Guangzhou, China for Oral Care, P&L, innovation, and sales across China, Hong Kong, and Taiwan
Global lead for Crest Pro-Health new products, concepts, and marketing plans
Led the Pampers brand P&L delivery and new product testing and launches
Associate Marketing Director for all P&G brands on the Target customer team
Brand Manager on the Walmart customer team
Developed and led training for hundreds of ABMs and Brand Mangers
Abbott Nutrition (3.5 years)
VP of Marketing, Innovation, and Analytics for Therapeutic Nutrition
Owned the P&L, marketing plans, new products, and sales materials for Ensure, Glucerna, and ~30 tube-feeding products
Responsible for hospitals, outpatient, retail/e-commerce, and consumer marketing
Owned all consumer digital marketing, CRM, healthcare economics, and healthcare marketing
Led marketing research strategy for consumers, healthcare professionals, and shopper marketing
Helped initiate, develop, and lead Abbott Nutrition Marketing University for all marketing staff
IBM Consulting (3 years)
Senior Consultant for retail, strategy, and category management
My unique approach to running a business includes applying a disciplined process to managing a product and ensuring you understand the Key Business Drivers of awareness, trial, and repeat. I want to help your team take a focused approach to running the business and managing your brands and products.
I have a Marketing degree from Ohio State, an MBA from Indiana University, and recently completed a certificate in Digital Marketing from the Johnson School of Management at Cornell University. I also guest lecture in the MBA program at Ohio State and actively work with Rev1 (startup incubator). I live in the Columbus, OH area with my wife and three children. In my spare time, I enjoy reading, travelling, coaching my kids’ teams, golf, and riding (cycling is too strong of a word) in Pelotonia to raise funds for cancer research. I look forward to helping you drive your business and building your team’s skills.